Posts Tagged: slideshare

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View more presentations from Gareth Kay

Interesting presentation for people in marketing communication industry.
More and more insights shows that being a more social and relevant brand that creates value in society are more powerful than being merely generating profits.

Brands and ideas should be more inspiring and relevant than ever. This is the new era. The era of how technology changes behavior and changes everything, again.
Source: slideshare.net
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Great example how a brand leverage on social media to create engagement with their costumers.

It’s not business, it’s relationship.
It’s not always about your products, it’s your idea. It’s what people believe about your brand.
Like they said, “It’s more than coffee.”

Social Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks

View more presentations from Social Media Influence

Source: slideshare.net