Posts Tagged: marketing

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View more presentations from Gareth Kay

Interesting presentation for people in marketing communication industry.
More and more insights shows that being a more social and relevant brand that creates value in society are more powerful than being merely generating profits.

Brands and ideas should be more inspiring and relevant than ever. This is the new era. The era of how technology changes behavior and changes everything, again.
Source: slideshare.net
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Push & Pull: Youth Marketing Explained

Graham Brown of mobileYouth explaining the differing approaches between Push and Pull marketing used by brands in Youth Marketing.

IMO, this will go back to what do you think is relevant for your customer. At the end of it, it’s not about the brand. It’s about how brand creating value for the customer, thus creating the brand value in the eye of the customer.

Be different by being relevant is always the best way to go.