Beers. Now and then.
Nice idea. I want THAT beer for a job well done. Along with the coaster and the pint too!
We love the simple packaging and idea behind this product and are a little bit jealous. A design agency with their own beer! How cool is that? WORK Labs make used of their existing logo and expanded on the typography throughout the labels, boxes and pint glasses.
"WORK Beer started with a art director that dreamed of having his own beer(seriously, who doesn’t dream about having their own beer?). That dream led to beer for the American worker, WORK Beer—For A Job Well Done. It became the brewers best selling beer, going from local to available in all the surrounding states within a matter of months. No detail was overlooked, from the non-conventional label, to the box, to the coasters, to the pint glasses to the ads and TV spots. The WORK Beer tap handle stands out in a line-up pretty well, too, it’s a hammer. As far as we know here at WORK, we’re one of the only agencies in America to ever have our own brand of beer."
Designed by WORK Labs
Source: The Dieline