Here’s the recipe: Big Idea, Integrated Tools, Consumer Experience, Brand Navigator.
Any thoughts?Source: youtube.com
Mercedes Benz answered it.
The campaign had almost 30,000 active participants with over 72,000 Facebook Fans and 77,000 Twitter Followers who generated over 150,000+ tweets to power the cars. The campaign videos generated about 2 million views, while the twitter reach pushed over the 25 million mark.Source: digitalbuzzblog.com
Fake followers happen everywhere. Even to Lady Gaga (28,355,129 followers): 43% fake, 34% inactive and Obama ( (18,543,972 Followers) : 41% fake, and 29% inactive.
Might want to check your influencers before you choose them.
Great example how a brand leverage on social media to create engagement with their costumers.
It’s not business, it’s relationship.
It’s not always about your products, it’s your idea. It’s what people believe about your brand.
Like they said, “It’s more than coffee.”
An interesting ad how a platform can support and connect powerful idea and turn it into action.
Again, this is an example of how an idea, when supported by passion and social media, can multiply into a massive social movement and create change.
Hats off to Indonesia Berkebun and to all social(media) activists out there.Source: youtube.com
In a recent study (see infographic from Master Degree Online below) of 125 students those that used Twitter for educational purposes in the classroom outperformed students using traditional learning methods. Aside from higher GPA’s the Twitter enable students were also 2x more engaged in the classroom.
Remember when Monopoly City Streets launched? It went crazy over night, sunk server farms and created a new wave of addicted adult gamers the world over. So what would happen if you made that same Monopoly game… say, real?
Well, a few students have pulled this great little concept together for a project, with a mashup of Foursquare and monopoly style interface. I think the idea is so cool, they should actually be able to turn this into something legitimate if they can talk to Hasbro, who should be jumping all over it. Imagine playing a real-world version of Monopoly where ever you went, 24/7? Link in corporate partners to create a virtual rewards platform redeemable for real world objects and currency and this thing would have a cult following in no time!
Congrats to Deanna, Sean and Jaclyn for pulling this together… So, would you guys play?
"Simple idea, big delivery. This is a fully improve location based social media games."Source: digitalbuzzblog.com